Today, Avril announces that it has acquired a stake in the capital of HARi&CO, alongside the founders, to accelerate the company's development. In line with its ambition, Avril continues its growth in protein and strengthens its food product offer, aimed at consumers and catering professionals. HARi&CO is one of the market leaders with a range of 100% plant-based ready meals and catering products, made with legumes, for a more sustainable diet.
Already very committed to the development of plant protein for the food market, Avril strengthens its position in mass consumption with an expanded food offer. With HARi&CO, it is expanding its portfolio of brands to offer a new range of products in line with consumer expectations.
A mission-driven company, HARi&CO is recognized for its expertise in plants, the quality of its products, and its commitment to the agricultural world. Its products are made in France from local productions; they are minimally processed, natural, and without additives.
For Jean-Philippe Puig, CEO of Avril: “This project is fully in line with our strategy. Following the acquisition of Vivien Paille last year, we are pursuing the development of French sectors and the promotion of legumes, from the farm to the table. In this way, we contribute to a local, healthy, and sustainable diet in line with our commitments and our purpose: Serving the Earth.”
For Emmanuel Brehier and Benoît Plisson, the directors and founders of HARi&CO: “We are very enthusiastic about this new step taken by HARi&CO. We share common commitments with Avril, which will allow us to develop HARi&CO while remaining true to our values. This operation is a real boost to our ambition to become the key player in plant-based cuisine. We are more than ever invested in this new stage of our entrepreneurial adventure, which promises to be exciting!"
This acquisition of a majority stake by Avril marks the investment fund outflow from Eutopia, a shareholder of the company since 2017 via its Otium Consumer fund, and Triodos Investment Management.
For Emmanuel and Benoit: “We warmly thank our historical partners Eutopia and Triodos for this formidable entrepreneurial path that we have achieved together."
About HARi&CO
For more information: HARI&CO | Linkedin HARi&CO | Instagram @hariandco_fr
HARi&CO press contacts :
Yannis SIOUDAN
+33 (0)6 58 12 84 36 | yannisioudan@gmail.com
Marion HERMET
+33 (0)6 52 84 02 11 | mhermet@hari-co.fr