As part of a new phase in its growth, Evertree welcomes Pierre Tabbagh as its new CEO to lead the company, which already has a portfolio of over 25 patents and initial clients, into its next stage of development.
He succeeds Nicolas Masson, who moves to the position of Director of Finance Transformation at Avril after 8 years leading Evertree. Pierre Tabbagh joined Avril in 2011 as General Manager of Compagnie des Saveurs.
Previously, he held various leadership roles in Marketing and B2C & B2B Commercial Development for leading groups, including Danone. Since 2020, Pierre Tabbagh has been overseeing the development of Avril’s plant-based food activities and the integration of new companies such as Vegini in Austria, Vivien Paille, and Hari&Co in France.
“This new challenge resonates with my professional journey, my passion for building economic gems, and my desire to contribute to plant-based transformation in the service of environmental transitions. My role will be to boost the adoption of our bio-based adhesive solutions across Europe and oversee a crucial step in Evertree’s development with the construction of our first factory,” said Pierre Tabbagh.
Looking back on Evertree’s solutions and their growing adoption across various sectors
Evertree’s solutions are becoming increasingly visible and integrated into our daily lives, with growing adoption in areas such as design, furniture manufacturing, and cultural exhibitions. This progress is due to the launch of two key products made in France: NEXT in 2021, the world’s first bio-based MDF, developed in collaboration with Panneaux de Corrèze, and PANTair in 2023, a formaldehyde-free, low-carbon particleboard, in partnership with SERIPANNEAUX. These innovations have been incorporated into concrete projects, such as eco-friendly scenographies with SOLID at the Monnaie de Paris Museum or the Paris Opera, as well as sustainable furniture collections with Cuisines Morel and Camif. Since its creation, Evertree has transformed the wood panel industry with its plant-based resin, making everyday materials more sustainable for various uses.